It is estimated that the probiotics market will reach us $57.4 billion by 2022. During the forecast period of 2016-2022, the annual growth rate of China's probiotics market is 7.7%.Probiotics are microbes, such as bacteria and yeast, that benefit humans and animals by maintaining a balance of intestinal microbes.Probiotics stimulate the body's natural digestive juices and enzymes to ensure proper functioning of the digestive system and can be done in the form of food or supplements.Probiotics also protect healthy organisms from harmful microbes.Probiotics are now used to diagnose mental illness, treat digestive problems and neurological disorders.They also strengthen the body's immune system, protect proteins and lipids from oxidative damage and reduce the body's pathogens.Probiotics are sold in capsules, tablets, powders and gels.
World Probiotics Market Segmentation
The main driver of market growth has been increased consumer preference for natural products.Growing consumer interest in preventive health care and the effectiveness of probiotics for health have driven growth.Demand for probiotics has increased because of a surge in the consumption of functional foods.In addition to providing essential nutrients, functional foods have potentially positive effects on health.In addition, factors such as banning the use of antibiotics in animal feed in some European and north American countries, increase product innovation in the form of chocolate, cookies and other demand of probiotics drugs due to effectively reduce the risk of positive results related to chronic diseases, such as diarrhea and intestinal disease using antibiotics and rising demand for fermented food diet.In addition, increasing disposable income and raising living standards in developing countries are complementary to market growth.
Major players operating in this market include BioGaia AB, Danone and Chr.Hansen Holding A/S, Yakult Honsha Co., Probi AB, Lifeway Foods, Inc., Nestle S.A. is one of the largest pharmaceutical companies in the United States.
Top Factors Impacting the World Probiotics Market
Growing health problems: currently, most people suffer from obesity, digestive problems, gastrointestinal infections, vaginal infections, etc.With this in mind, players operating in this market are developing probiotics to help them treat such diseases.The impact of the probiotics market on increasing health concerns is modest and is expected to increase in the near future.
Consumer awareness of probiotic products: low consumer awareness of probiotic products is low, but the international food information council (IFIC) some of the publications, functional food situation is introduced, and the meeting is expected to cause people's awareness of probiotic products.
Increased investment in research and development: a large focus on health issues has largely complemented growth in developing countries such as India and China.Today, companies have set up their own r&d centers to meet the needs of the industry and remain competitive in the market.In the future, huge investment in research and development activities is expected to improve the quality of probiotics products.
Top impacting factors in the world probiotics market
Top Winning Strategies
Product release is the key growth strategy adopted by market participants, followed by cooperation and agreement, expansion and acquisition.Some companies have developed innovative products to enhance their product portfolios.Product launches are widely used by major companies to expand the market and serve global customers.
Top winning strategies in the world probiotics market
The world market for probiotics is divided by ingredients, applications, functions, end-use, and geographic location.Four regions of North America, Europe, asia-pacific and Latin America and their respective major countries were analyzed.
Based on the end use, the market is divided into human and animal probiotics.Human probiotics are the main source of income for the whole probiotics market.
Probiotics are living microorganisms that are beneficial to human health if ingested in moderation.Human probiotics are used to treat digestive diseases.They are also used to treat diarrhoea and cramps caused by antibiotics.
Increasing health problems and awareness have increased consumer demand for probiotics, leading to an increase in probiotics dairy products and foods.Consumers choose probiotic dairy products, such as yogurt, ice cream and cheese, to absorb beneficial bacteria, in addition to existing health care products.Probiotics yogurt is the consumer's favorite probiotics product.
Probiotics, such as yogurt and kefirs, are made up of probiotics, whether powder or liquid.Yeast probiotics are also used for therapeutic purposes.In 2014, the bacteria part accounts for the largest share of income, is expected to consolidate its position during the prediction, because of its health benefits, such as improving lactose digestion, prevention of urinary tract infections and allergy.Ice cream containing probiotics is also on the market because it is considered good for oral health.
PROBIOTICS MARKET SEGMENT
· Food & Beverages
· Dietary Supplements
· Animal Feed
· Preventative Healthcare
By End User
· Human Probiotics
· Animal Probiotics
· North America
o Rest of Europe (The Netherlands, Spain, Turkey and others)
o Rest of Asia-Pacific (Singapore, Australia, Thailand, and Others)
o Latin America
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